News

Check back frequently for news about CTS and our commentary and observation about the travel industry.

 

Jim Merkel Joins CTS as Senior Vice President, Marketing

Jim Merkel has joined CTS as Senior Vice President, Marketing. Jim brings 25 years of marketing experience, including senior assignments with The Coca Cola Company and Cadbury Schweppes. In addition, he created and developed several start-up companies that he successfully managed and sold.

At CTS, Jim will be responsible for utilizing a variety of brand awareness and demand generation tactics to expand CTS global marketing footprint. In addition, he will be developing strategic partnerships and alliances in the travel industry.

 

CTS Creates Strategic Alliance with eCommission Solutions

CTS is proud to announce a strategic relationship with eCommission Solutions (ECS). While ECS captures the front end and mid point segments, CTS concentrates on the back end. “This is a powerful combination,” suggested CTS President, Carl Roberts. “Together we can offer larger customers faster recovery and the entire spectrum of data and commission capture, plus very reliable data.”

eCommission Solutions provides a proprietary technology that clearly identifies the hotel segments and associated room nights that CTDs, TMCs, corporate onsite agencies and online travel agencies reserve, but that (for a myriad of reasons) never make it through the back office interface. Clearly identifying these missing segments and matching the results has an important impact on commission recovery.